Miller High Life: This beer was put on the market in 1903 and is Miller Brewing’s oldest brand. High Life is grouped under the pilsner category of beers and is 4.6% ABV.[13] The prevailing slogan on current packaging is “The Champagne of Beers”, an adaptation of its long standing slogan “The Champagne of Bottle Beers”. Accordingly, this beer is noted for its high level of carbonation, making it a very bubble-filled beverage, like champagne. It was originally available in miniature champagne bottles and was one of the premier high-end beers in the country for many years. Today they are popular in 7 U.S. fl oz (207 ml; 7 imp fl oz) pony bottles, introduced in 1972.[16][17] Except for a brief period in the 1990s,[18] High Life bottles have always been quite distinctive, as they have a bright gold label and are made of a clear glass that has a tapered neck like a champagne bottle. High Life has brought back its “Girl in the Moon” logo, which features a modestly dressed young lady that, by legend, is company founder Frederick Miller’s granddaughter. The “Girl in the Moon” logo was originally painted in the early 1900s by an unknown artist and has since been re-painted by Nebraskan artist Mike Hagel, who added his own unique touch to it.[19] High Life beat out 17 other contestants to take home the gold medal in “American-style Lagers” category at the 2002 World Beer Cup. High Life has enjoyed a resurgence recently, using its humorous “Take Back the High Life” campaign—which features a common sense-wielding deliveryman (portrayed by Windell Middlebrooks) removing beer from “non-High Life locations” (such as restaurants serving $11.50 hamburgers) to position the brand as “a good honest beer at a tasty pric
